Watch popularity ranking 2021 latest edition, men's
As a summary of 2021, we would like to introduce four brands that have decorated our company this year from various angles.
Rolex
At first it is absolute king "Rolex" of the watch world.
It is no exaggeration to say that the company is the most popular luxury watch brand, but this year it has not stopped its momentum and has achieved further growth.
Especially this year, not only professional models (sports models) such as Daytona, Submariner, and GMT-Master, but also models such as Datejust and Yacht-Master, which until now were difficult to get premium prices, have become popular, and now it is difficult to obtain any model.
The company has a short history in the watch industry (it has been around for more than 100 years...), but it can't be counted as one of the five major watch brands, but there is no doubt that it is capable.
We will select 3 faces of this year from such Rolex.
Daytona
Rolex Daytona Ref.116500LN
Standard model proud of immovable popularity
First of all, you can't remove Daytona.
It is the most popular model among Rolex, and it is extremely difficult to obtain at regular stores.
Due to its popularity, the actual market price has risen compared to 2020.
Rolex Daytona Ref.116500LN
The stainless steel Daytona (116500LN) also has a black dial, both of which are very popular and difficult to obtain.
The first Daytona was announced in 1963, and 2023 will be the 60th anniversary of Daytona.
I don't know that the momentum is still fading.
Daytona, which is just before its 60th anniversary, is a hot stock in 2022 as well.
Datejust
Rolex Datejust 36 Ref.126234
Original size 36mm current product
Very bright blue dial
The second is the Datejust.
Until 2020, the large Datejust 41 tended to attract attention, but in 2021, the original size Datejust 36 attracted attention.
The slightly small size fits well on your wrist, and once you put it on, you won't be able to part with it.
In 2021, a new dial will be added to the Datejust 36, further heating up its popularity.
Rolex Datejust 36 Ref.126234
New for 2021, fluted motif dial
Currently, the trend in wristwatch size is around 40mm, but in 2022, there may be a boom in small watches around 36mm! ?
In that sense, it will continue to be a hot model in 2022.
Of course, the Datejust 41 boasts a stable popularity and has become a standard line.
Rolex Datejust Ref.126334
The 41mm size Datejust has become a standard model.
It has a certain size while creating a mature atmosphere, so it is elegant but has a size that is easy to match even on off days, so it is recommended for all ages.
oyster perpetual
Rolex Oyster Perpetual 41 Ref.124300
Nicknamed "Tiffany"
A novel turquoise blue dial that has never been seen before
The third is the Oyster Perpetual.
Although it was a colorful dial that appeared in 2020, it did not lose momentum in 2021.
Among them, the most popular is the turquoise dial, but the other colors are as popular as they are, and are in very short supply.
That's no wonder, because the lacquer dial is used (black and silver are not lacquer because they have a sunray finish), so the number of units that can be produced annually is very small.
Rolex Oyster Perpetual 41 Ref.124300
This is also a popular green dial
Speaking of Rolex, many people think of green.
In addition to the variety of colors, there is also a wide range of sizes, so there is also the problem of whether the color you want is in stock at the size you want and at the time you want.
(There are 28mm, 31mm, 34mm, 36mm, and 41mm. *28mm and 31mm are women's sizes, and 34mm is unisex.)
Oyster Perpetual, which is expected to continue to be in short supply in 2022, will there be a fierce man who can align all colors?
Click here for a list of other Rolex related articles
Tudor/Tudor
The next brand to introduce is Tudor/Tudor.
Founded in 1926, it was called Tudor at that time, but when it re-landed in Japan in 2018, the official name became Tudor.
Since we also handle vintage/antique items, we use both names.
After re-landing, in order to escape from the standing position of Rolex's diffusion brand until now, we have also put effort into the development of challenging designs and in-house movements.
Tudor/Tudor in 2021 could be said to have accomplished many of these challenges.
We will introduce two faces of 2021 from such Tudor / Tudor.
black bay fifty eight
Tudor/Tudor Black Bay Fifty Eight Ref.79030N
39mm size small Black Bay series
First of all, it is Fifty Eight from the Black Bay series.
Black Bay, the main line of Tudor/Tudor, has relaunched in 2018, and in addition to the usual 41mm size, the 39mm size Fifty-Eight has appeared.
Tudor/Tudor Heritage Black Bay Fifty-Eight
Reference M79030B-0001
39mm size with blue dial
The most popular model in the Fifty Eight series
Tudor/Tudor Black Bay Fabric Ref.79230B
41mm size black bay
Even with the same blue bezel, the dial is black
It's hard to tell in the photo, but it's about a size different from the Fifty-Eight, so I'd like you to compare it by all means.
Until 2021, various types of fifty-eight have appeared, and we are looking forward to new releases next year.
The new product for 2021 is Fifty-Eight using 925 silver, and it is one that you can enjoy the unique aging.
Tudor/Tudor Black Bay Fifty Eight 925 Ref.79010SG
Since 925 silver is used for the case, you can enjoy the unique aging.
In addition, a bronze Fifty-Eight has also appeared in the past, and in the high-end watch industry, which is based on being resistant to scratches and corrosion, it can be said that it is very challenging to line up a model that enjoys aging. prize.
Tudor/Tudor Black Bay Fifty-Eight Bronze
Reference 79012M-0001
Bronze case and bracelet
Like silver, you can enjoy aging.
Black Bay Chronograph
Tudor/Tudor Heritage Black Bay Chrono Ref.79360N
New Black Bay Chronograph announced in 2021
Impressive two-tone dial
Next up is the Black Bay Chronograph.
The Black Bay chronograph model has been in the lineup for a long time, but in 2021 it was remodeled and became a hot topic.
The dial is available in two colors, black and opaline (silver), and the in-dial is a specification that reverses the color like a panda.
Tudor/Tudor
Heritage Black Bay Chrono Ref.79360N-0002
This is a silver dial called opaline, and the dial is two-tone like the black dial.
This two-tone dial is very popular among wristwatches, and it tends to be popular with other brands, and it was said that the premium price was inevitable immediately after it was announced.
As of December 2021, it is still a premium price, and because it is a new product, the distribution volume is small, and we have a small amount of stock.
Chronographs with a retro design but robust construction that can be used on a daily basis are still rare, and I think they will continue to be popular in 2022.
Click here for a list of other related articles on Tudor/Tudor
grand seiko
The third brand to introduce is Grand Seiko.
Originally, Grand Seiko started as a derivative brand of Seiko in 1960, but its ambitions were high and it set the goal of making the world's best wristwatch in Japan.
The watch equipped with the third movement "Spring Drive" released in 2004 continues to evolve even now, and continues to keep accurate time for many people.
In recent years, Grand Seiko has begun to show its commitment to dials, and by using materials unique to Japan, it expresses a beauty that cannot be made overseas.
From such Grand Seiko, we will introduce the face of this year.
Grand Seiko Spring drive snow white dial Ref.SBGA211
grand seiko
Spring drive snow white dial Ref.SBGA211
The dial has unique undulations like the surface of snow
This model has a dial that expresses the surface of snow called a snow-white pattern, and is inspired by the fact that a workshop deep in the mountains of Shinshu, Nagano Prefecture is covered in snow every year.
In 2021, this black version, SBGA411, was also announced and became a hot topic.
At first glance, it looks like it is painted white, but the surface is actually silver-plated, and white is not used.
By intentionally not using white, it expresses pure white like snow, and you can see the delicacy of Grand Seiko.
grand seiko
Spring drive snow white dial Ref.SBGA211
Although it is difficult to convey in the photo, the pure white dial is very luxurious.
The second hand uses a blue steel needle, and the white and blue steel colors match very well.
In addition, the movement uses a spring drive, and you can feel the elegance of the blue steel hands that sweep over the snow-white pattern dial as if they were sliding down a snowy field.
grand seiko
Spring drive snow white dial Ref.SBGA211
You can see the movement with skeleton specifications on the back.
By adopting bright titanium for the case, it is sturdy yet extremely light to wear, and it is no exaggeration to say that the quality of a practical watch is the highest in Japan.
Click here for a list of other Seiko related articles
audemars piguet
Last but not least is Audemars Piguet.
The company, which is counted as one of the world's top 5 watch brands, is probably one of the brands with the most momentum in 2021.
From such Audemars Piguet, we will introduce two faces of this year.
royal oak
Audemars Piguet
Royal Oak Chronograph Ref.26315OR.OO.1256OR.01
This is boys size of 38mm
The first is Royal Oak.
Audemars Piguet's flagship model, it is also famous for being designed by the genius watch designer "Gerald Genda".
Even now, the design has not changed much, and it is a masterpiece that has been handed down to the present day.
Audemars Piguet
Royal Oak Ref.15300ST.OO.1220ST.01
Although it is a Royal Oak two generations ago, the design is not much different from the current 15500.
Audemars Piguet Royal Oak Ref.15500ST.OO.1220ST.03
This is the current Royal Oak as of 2021. The dial design is slightly different from the two-generation model mentioned above, but the basic concept of the case and bracelet remains the same.
The price of Royal Oak has continued to rise steadily since before 2020, but in 2021, its popularity has ignited and the market price soared.
Many models are nearly double the previous price.
Especially popular among them is the two-needle thin model called Extra Thin.
Audemars Piguet CEO François Benamias made a statement suggesting that 15202 (the current Extra Thin product number) may be discontinued.
audemars piguet
Royal Oak Extra Thin Ref.15202ST.OO.1240ST.01
Two-hand ultra-thin Royal Oak
Especially popular in the Royal Oak series
Audemars Piguet, who is about to announce a new work, will keep an eye on how far this popularity will go in 2022.
Code 11.59
audemars piguet
CODE 11.59 BY AUDEMARS PIGUET CHRONOGRAPH
Ref.26393OR.OO.A321CR.01
Next is CODE 11.59.
The same model announced in 2019 has been steadily gaining popularity, and in 2021, it became a hot topic due to the increase in design and material variations.
The exquisite balance between a dress watch and a sports model creates an unprecedented taste.
audemars piguet
CODE11.59 by Audemars Piguet Automatic D Buckle
Ref.15210BC.OO.A002CR.01
At first glance, it looks like a dress watch, but the thickness and detailed design make it look like a sports model.
At first glance, it looks like a round type watch, but it actually has a structure that sandwiches the octagonal case, which is also an icon of Audemars Piguet, and you can see it from the side.
In addition, the rug has been cut out, and sportiness is scattered in the dressy elements.
audemars piguet
CODE11.59 by Audemars Piguet Automatic D Buckle
Ref.15210BC.OO.A002CR.01
The case sides are octagonal, and the lugs are hollowed out.
Many models use a lacquer coating that gives the dial a unique luster.
(Some models have skeleton dials or special finishes.)
There is also a model with a gradation from the edge to the center.
The charm of this watch is not limited to this, so please read the related article here.
Audemars Piguet [CODE11.59] A thorough explanation of the charm of the new series!
Click here for a list of other Audemars Piguet related articles
summary
How was that.
We have selected 4 brands that will color the watch industry in 2021.
Of course, other brands such as Patek Philippe and Vacheron Constantin were also very excited this year.
In 2021, there are many models that have risen in overall watch prices.
In 2022, we will also have an annual new release, so it seems that the year we can't take our eyes off will continue.
We are carrying out a shopping loan 48 times no interest campaign.
